Transitioning From Stressed Out Service Provider To Booked Out Brand
Becoming a brand, not just an interior designer, is the difference between being a creator of beautiful spaces and a recognised authority in design. Drawing inspiration from trailblazers like Sarah Sherman Samuel, Shae McGee, and Light & Dwell, let's delve into the difference and importance of the evolution from a business to a brand.
Service Provider vs. Brand:
At first glance, it might seem like a mere play of semantics—business versus brand. However, the distinction lies in the holistic identity a brand cultivates beyond its products or services. A brand encapsulates a story, a personality, and a unique ethos that extends beyond the mere provision of a service. Sarah Sherman Samuel, with her distinct design language and curated brand persona, exemplifies this transformative shift.
Importance of Being a Brand:
Recognition and Trust: When you transition from being a business to a brand, you elevate your visibility and establish a connection with your audience on a deeper level. A recognizable brand fosters trust, becoming a name synonymous with a specific design aesthetic and level of expertise.
Diversification of Income Streams: One of the key advantages of being a brand is the ability to diversify income streams beyond traditional service provision. Sarah Sherman Samuel's journey serves as a prime example, showcasing how brand collaborations, interviews, workshops, courses, panel discussions, and affiliate income can become substantial revenue streams.
Cohesive Brand Identity: A brand allows you to curate a cohesive and recognizable identity that extends across various platforms. From your website and social media to collaborations and interviews, a strong brand identity ensures consistency and builds a narrative that resonates with your audience.
All of this together opens you up to alternative streams of income such as:
Brand Collaborations
Interviews & Features
Workshops & Courses
Panel Discussions (As a brand, you become an authority in your field, opening doors to participate in panel discussions and industry events)
Affiliate Income
If you are wanting to transition from business into brand but not sure where to go from here, apply for one of our Brand & Social Audits here where you will walk away with actionable steps to start building a sustainable brand.